Project:

FIZ // Canned Cocktail

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Overview



In our class Technology and Design, we were faced with the moral and ethical complications of the text-to-image based models that were being introduced day-to-day in our work and school environments. We were tasked with understanding and using many of the new AI text-to-image models to create a brand. I believed the idea of a canned cocktail would make for multiple applications of AI through the brand development/packaging.

Tools Used



Adobe Illustrator
Adobe Photoshop
Adobe After Effects

Project Info



Purpose: Product Packaging
Role: Brand Design
Team: Solo Development
Year: 2023
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Fiz Mockup Image Two

Understanding AI



The importance of understanding AI in this ever changing space is heavily consequential. Being able to keep up to date with emerging technologies has been near impossible.

Through this project, I found that AI has its place in the tedious tasks that every designer can do, but dreads doing. It allows for the designer to focus more on the thought process and system itself.
Mojito Can Image
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