ASI Business Group
Surgery Folder Motion Explainer
2D Motion Design, Branding, Illustration, Concept Ideation, Character Rigging
I handled the full creative process for the Surgery Discharge Folder project—from initial concept and storyboarding to illustration, character rigging, and final animation. Through a mix of thoughtful storyboarding, planning and animation execution, I aimed to make surgery folder use, and value clearer and more approachable.
I took this project as an opportunity to discover the whole proccess of designing a motion explainer from start to finish by myself. While working in a team environment is a crutial part of animation workflows, I felt that to better understand each piece of the process, I needed to be able to work independently.
I worked closely with the sales team, who stayed in touch with healthcare partners, ensuring the design felt useful and accessible across different facilities. The result was a clean, engaging presentation that helped us better explain the usefulness of our product to potential and already existing clientel.
