The ideas we agreed to explore were the combination of the science of microfluidics visually with either Oregon's landscapes or an embodiment of Corvallis and the Benton county area.

As someone who’s not very familiar with the science of Microfluidics, we thought it’d be best that ample research be done before starting the design work. This included competitor research, type research, and a substantial amount of reading on the topic of microfluidics itself. After doing so, the design process included many logo directions and type variations as illustrated above.