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ASI Business Group · 2024

Surgery Folder Motion Explainer

Roles

  • 2D Motion Design
  • Branding
  • Illustration
  • Concept Ideation
  • Character Rigging

An end-to-end 2D motion explainer for a Surgery Discharge Folder — from concept and storyboarding through illustration, character rigging, and final animation — making the product's use and value clearer and more approachable.

I handled the full creative process for the Surgery Discharge Folder project — from initial concept and storyboarding to illustration, character rigging, and final animation. Through thoughtful storyboarding, planning, and animation execution, I aimed to make the folder's use and value clearer and more approachable.

Storyboard frames for the surgery folder explainer

I took this project as an opportunity to discover the whole process of designing a motion explainer from start to finish, by myself. While working in a team is a crucial part of animation workflows, I felt that to truly understand each piece of the process I needed to be able to work independently.

Character design panels and rigging poses

I worked closely with the sales team, who stayed in touch with healthcare partners, ensuring the design felt useful and accessible across different facilities. The result was a clean, engaging presentation that helped better explain the product to potential and existing clientele.

Credits

Animation, Design & Illustration
Jake Fischer

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