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Balance — Lifestyle Apparel

Personal / Twitch Community · 2023

Balance — Lifestyle Apparel

Roles

  • Product Design
  • Marketing
  • Branding

A themed apparel line born from a 10,000-follower Twitch community's conversations about life balance — from concept and product design to photography and a launch campaign that drove $1,200 in revenue.

After gaining over 10,000 followers on Twitch and frequently discussing life balance during streams, I saw an opportunity to financially support my creative ventures with a themed clothing line. The idea of "lifestyle balance" resonated with my audience, prompting me to translate it into a collection that memorializes those discussions.

Balance apparel on modelBalance apparel detailBalance apparel lifestyle shot

I engaged the community through polls to find the most resonant themes, then developed designs aligned with my brand identity. Partnering with a drop-shipping company, I handled product procurement, modeling, and photography myself — launching on my Squarespace site after a targeted campaign across Instagram, Facebook, Twitch, and Twitter.

Balance apparel campaign image

The launch generated $1,200 in revenue with 36 customers — highlighting the financial and emotional impact of the project. Ongoing positive feedback underscores the lasting reminder of balance the merchandise offers.

Credits

Design, Marketing & Photography
Jake Fischer

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