Roles
- Creative Direction
- Motion Design
- Logo Design
- Identity
Led creative direction and crafted an animation demo reel for the launch of Noti's updated Discord notification bot — translating features that were hard to show in static formats into a dynamic, on-brand ad.
For Noti's update and advertisement campaign, I led the creative direction — conducting in-depth brand research and crafting a compelling animation demo reel to showcase its unique features. Collaborating closely with the client, I developed a dynamic ad for the launch of the updated Discord notification bot, highlighting key functionalities that were challenging to convey through traditional formats.
This strategic approach ensured Noti's innovative capabilities were both visually engaging and clearly communicated — giving the product a unique identity that stands out in a crowded space.
Credits
- Motion & Creative Direction
- Jake Fischer
Next project
Surgery Folder Motion Explainer